In today’s world, having an online presence is not enough. You have to stand out. With technology being what it is now, people have taken to the internet to get themselves free publicity and advertising. Social media sites make a great tool for online marketing and PR but they are not enough to make a brand.
The most important thing you want to begin with is setting up
your own website. This isn’t a walk in the park however. Here are some clever
tricks and tips to get your website up and running, and start getting traffic
immediately.
1. WHO ARE YOU?
2. CONTENT IS KING
3. KEEP IT BRIEF
As mentioned above, no one likes long lengthy paragraphs. Be clear, concise and to the point. Most people are usually too busy to go through 1000 words worth of information. However, if your goal is to get them to read that much, make sure your first paragraph screams “that’s just the gist of it, keep reading”. Your first paragraph is going to make the difference between whether or not you get a person to spend five more minutes on your website.
4. CONSISTENCY
5. SIMPLICITY IS A VIRTUE
6. DROP THE THINKING GAME
7. TEST, TEST, TEST
Before having your website on, make sure you test your URL. Also make sure you choose an easy domain name. It will save you many complaints in the end.
8. SEO
9. TEXT OVER IMAGES
10. CONTENT ARRANGEMENT
Use these clever web design tips and tricks to make your webpage stand out. Remember, going viral comes with a lot more than just a good web page; it takes commitment, striving to get you be the best you can be. Float in the online web pool, become an online marketing guru!
1. WHO ARE YOU?
When people come to your web page, what do you want them to see? Ask yourself who your audience is. What kind of colors would appeal to them? If you are looking to start up an official website for example, pink is going to make you seem like a joker. Use corporate colors like blue, black, brown etc. You should also have a mission, vision and values in your page (for official websites like schools, corporations EST.). If you are running a business or an informal website, have an about us’ section. It will do just as well.
2. CONTENT IS KING
Now that you have the basics down, you want to make sure that you have content that actually makes people want to visit the website. The more relevant and interesting your content is, the easier it will be for people to visit your site in search of information. Content also means photographs. No one wants to look at lengthy texts without a complimenting photograph to go with it. A photo is worth a thousand words. Try looking for photographs that will draw people in to actually read your content.
3. KEEP IT BRIEF
As mentioned above, no one likes long lengthy paragraphs. Be clear, concise and to the point. Most people are usually too busy to go through 1000 words worth of information. However, if your goal is to get them to read that much, make sure your first paragraph screams “that’s just the gist of it, keep reading”. Your first paragraph is going to make the difference between whether or not you get a person to spend five more minutes on your website.
4. CONSISTENCY
No one wants to visit a website where there is so much going on, you do not know where what is. Stick to your brand and let people identify you by that brand.
5. SIMPLICITY IS A VIRTUE
Bearing in mind that you are out to make a profit, whether that is in terms of money or free publicity, you need to make sure that your content is easy to grasp. Use links to clarify where possible and keep away from ambiguous texts. You should also make sure your site is easy to navigate through. Some websites are so complicated that it seems like you’re in a maze when you go there in search of information. Keep it simple.
6. DROP THE THINKING GAME
Don’t make your user think more than he has to. If your website is complicated and you know it cannot be made any simpler, employ the use of a virtual tour for your web visitors. In this day and age, it’s not all young people that go on the net. You may have serious investors who your ideas, but your information may be lost in all that tech stuff. Keep everything well organized and you will have better chances of web visits.
7. TEST, TEST, TEST
Before having your website on, make sure you test your URL. Also make sure you choose an easy domain name. It will save you many complaints in the end.
8. SEO
Think about the words that people would use to find your pages. Always have SEO friendly content and topics.
9. TEXT OVER IMAGES
If you have important names and text then avoid to embedding text in images. Also you need to tell as much as you can about the images.
10. CONTENT ARRANGEMENT
Your most important information should be placed at the highest point of your page. Ensure that your website doesn’t have too much information. The simpler it is the better.
Use these clever web design tips and tricks to make your webpage stand out. Remember, going viral comes with a lot more than just a good web page; it takes commitment, striving to get you be the best you can be. Float in the online web pool, become an online marketing guru!
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