5 Reasons Why Responsive Design Is Important For Your Website

More than ever before, more and more people are accessing the internet through their smartphones and tablets. As the adoption of tablets and smartphones rapidly increases, so does the need to design mobile-friendly websites. The increased use of tablets and mobile phones has revolutionized web design and user experience. 

Before the spread of mobile devices, web designers’ only primary challenge was to keep the same look and feel of their websites. However, accessing the web on mobile phones and tablets is not the same as doing so on desktop monitors. This is where responsive web design comes into play. It codes a website to increase viewer experience across a wide range of devices. Here is a look at the 5 reasons why responsive web design is important.

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1. IT IS RECOMMENDED BY GOOGLE

Commanding over 67% of market share, there is no denying that Google influences the way the web operates. Being the world’s largest search engine, Google has stated that responsive web design is its recommended mobile configuration. And that is not all. The giant search engine company further refers to responsive web design as the industry’s best practice. Because responsive web design uses one URL and the same HTML irrespective of the device, it makes it easier for Google to index, crawl and organise your content accordingly. Additionally Google prefers responsive web design because content that lives on one URL and one website is easier to share, interact with and link to.

  

2. IT INCREASE CONVERSION RATES

To begin with, up to 67% of mobile users are more likely to buy from a mobile-friendly site that one that is not. The fact that website visitors are more likely to take action is they have a good experience is not debatable. By using responsive design, you increase the experience of your users, as there is no need for direction and they will be able to find what they need much easier and stay on the site longer. According to a study, up to 48% of people reported feeling frustrated every time they visit a website that is not mobile-friendly. In this respect, a website that uses responsive design is more likely to convert visitors into customers.

3. BETTER USER EXPERIENCE

One of the selling points of using responsive web design is that it provides unmatched user experience across different devices and screen sizes. While content is king, it is user experience that enables users to consume the content presented on any website through the device of their preference and choice, anytime. This is what responsive web design does; to provide optimal user experience irrespective of whether they use a smartphone, a desktop or a tablet. It accommodates the busy professional in the middle of a meeting to a college student in need of research materials and so on. If someone visits your mobile site and gets frustrated, there is a high chance that they will leave and visit another site offering the same services. Most importantly, it eliminates the need to scroll or resize anything on your website. 

4. IT IS EASIER TO MANAGE

In addition to the aforementioned, another appealing aspect of using responsive web design is that it is relatively easier to manage. If, for example, you are running separate mobile and desktop sites, it means that you will have multiple versions of the same site that you, or even someone else, will be managing. That means multiple updates for multiple versions and an SEO campaign for each of the sites. With responsive design however, you can make edits for each of the versions at a go. Even though the initial cost of responsive design could be a little higher, you will only need updates to keep it running once it is created. As such, it is also cost-efficient besides being easy to manage. 

5. ENABLES YOU TO STAY AHEAD OF COMPLETION

Any business that wants to remain competitive in the market must strive to stay ahead of competition. This is exactly what responsive wed design does. Since it is a relatively new concept in the market, it offers an exciting opportunity for you to redesign your website to optimally fit in mobile devices before your competitors jump into the opportunity. There is a chance that your competitors are not making use of responsive web design which means that they could be missing out on potential clients. In this respect, responsive web design offers you a great opportunity to stay ahead of the competition if well managed.

CONCLUSION

Access to mobile internet has increased rapidly in the last few years. As such, the number of people accessing the web through their mobile phones and other hand-held devices is a market share that remains to be fully exploited. While there are several ways of doing so, responsive web design remains one of the most effective ways of achieving this. 

SEE ALSO:

•  6 Most Effective Website Design Strategies
•  13 Modern Web Design Principles
•  7 Questions Every Website Home Page Should Answer 
• Basic Guides for Responsive Web Design That Matters to Your Site Users